We build reputations. And we protect them.
We are LMC Agency.
LMC Agency, LLC, Elle Em Cee for short, is a Dallas / Fort Worth-based strategic communications and public relations firm. Founded in 2005, we have spent three decades doing two things for those we serve: building reputations and protecting them.
When you have a story to tell.
We help organizations grow visibility, earn credibility, and build reputations that hold up over time.
PR Campaigns
Thought Leadership
Media Strategy
Content
Executive Positioning
We put you into the conversation.
It is a quiet statement of intention: layered, deliberate, and entirely on purpose. Not loud. Not labeled. Just the kind of confidence that comes from knowing exactly what you are here to do.
In a crowded media landscape, clarity is currency. We cut through the noise to place our clients exactly where they need to be. For some, that is the center of the conversation. For others, it is simply a seat at the table: a moment to be heard, recognized, and understood.
Not every client wants to lead the room. Some simply want to be in it. We make both happen.
We are a boutique agency, which means every client gets senior-level strategy. And we bring a full team of specialists to every engagement: strategists, writers, designers, digital experts, content creators, video producers, and media relations professionals working in close coordination.
Our work spans healthcare, corporate communications, nonprofits, public affairs, and emerging businesses. We have managed crises, launched campaigns, directed some of the largest institutional expansion announcements in the state, led legislative advocacy efforts, and helped organizations communicate through some of the most complex and high-stakes moments of their institutional lives. When we say senior-level, we mean it.
Stories & Perspectives
Stories, lessons, and behind-the-scenes looks at the work we do — from media relations that lands to milestone campaigns and the people who make them matter.
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Finding the First Baby: Lessons in Relationships, Research, and Honoring History
Some projects stay with you for a long time. The 75th anniversary of Texas Health Harris Methodist Hospital Fort Worth is one of them. We are sharing this story today, on Memorial Day, with both gratitude and a heavy heart. When we took on this milestone in 2005, we knew we wanted to do more…
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What real media relations groundwork looks like when it pays off
There is a moment in public relations when everything clicks. The story lands exactly where you wanted it, in the outlet you targeted, told the way your client deserved to have it told. Recently, our team at LMC Agency had one of those moments. As a contractor supporting MPD Ventures, we had the privilege of…
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One for the history books
A favorite project we worked on was the history book for the 75th anniversary of Texas Health Harris Methodist Hospital Fort Worth. With our stellar research and writing team led by Ashley Antle, APR and Gina Best, we published the book in 2005, at the request of then hospital president Barclay Berdan. Here’s a peek…
Planned or unplanned. We are ready for both.
Some clients come to us with a campaign to build. Others call us when a story breaks and every hour counts. We have spent three decades in both rooms and we know exactly what each one requires.
That is what makes Elle Em Cee different. We are not just a PR firm for the good moments. We are the agency you want on speed dial for all of them.
You’re in good company.
When the moment deserves a stage.
Grand openings, groundbreakings, launches, unveilings, and milestone celebrations produced for audiences in the thousands. We handle every detail so the moment lands the way it should.
When it cannot wait.
Crisis communications, rapid response, reputation protection. We have been in the room when the stakes were high and we know what to do. Fast.
