We are LMC Agency.

We put you into the conversation.

It is a quiet statement of intention: layered, deliberate, and entirely on purpose. Not loud. Not labeled. Just the kind of confidence that comes from knowing exactly what you are here to do.

In a crowded media landscape, clarity is currency. We cut through the noise to place our clients exactly where they need to be. For some, that is the center of the conversation. For others, it is simply a seat at the table: a moment to be heard, recognized, and understood.

Not every client wants to lead the room. Some simply want to be in it. We make both happen.

We are a boutique agency, which means every client gets senior-level strategy. And we bring a full team of specialists to every engagement: strategists, writers, designers, digital experts, content creators, video producers, and media relations professionals working in close coordination.
Our work spans healthcare, corporate communications, nonprofits, public affairs, and emerging businesses. We have managed crises, launched campaigns, directed some of the largest institutional expansion announcements in the state, led legislative advocacy efforts, and helped organizations communicate through some of the most complex and high-stakes moments of their institutional lives. When we say senior-level, we mean it.

Our Principal

Laura Clement, MS, APR, Fellow PRSA founded Elle Em Cee after more than three decades helping organizations find their voice and use it well.

A seasoned strategist with deep roots in Texas communications, Laura built Elle Em Cee on a simple but powerful belief: that the right message, delivered to the right audience at the right moment, changes everything. Her career spans health systems, global corporations, technology, luxury services, nonprofit, and professional services, giving her a rare ability to move fluidly across industries without losing precision or perspective.

She has directed communications for billion-dollar institutional expansions, led nationally recognized public affairs campaigns that protected healthcare access for hundreds of thousands of people, and managed media strategy for landmark clinical milestones that drew global attention, all while building and mentoring award-winning communications teams.
Before founding Elle Em Cee full-time, she held Vice President-level marketing and communications leadership at one of the nation’s most respected pediatric health systems, and served as a worldwide corporate communications leader at a Fortune 100 technology company.

Laura holds the Accreditation in Public Relations (APR), a credential held by fewer than 2 percent of PR professionals nationwide. She has also been inducted into the PRSA College of Fellows, a distinction held by fewer than 750 professionals in the entire history of the profession, out of more than 315,000 practitioners nationwide. It is among the highest honors in public relations, reserved for those who have demonstrated superior performance, advanced the profession, and served as a role model in the field. She earned her M.S. in Strategic Communications from TCU and her B.S. in Journalism from Texas A&M, and has taught PR Writing and Principles of Public Relations at TCU’s Bob Schieffer College of Communication for more than two decades.

Named a YWCA Tribute to Women in Business Award Winner, Diamond Leader of the Year, Peak Performer, COVID-19 Hero, and more by former employers. Past President of the Greater Fort Worth Chapter of the Public Relations Society of America (twice). Past PRSA Southwest District Chair, leading 15 chapters across six states. Nominating Committee Member for PRSA National.