Stories & Perspectives
Stories, lessons, and behind-the-scenes looks at the work we do — from media relations that lands to milestone campaigns and the people who make them matter.
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Finding the First Baby: Lessons in Relationships, Research, and Honoring History
Some projects stay with you for a long time. The 75th anniversary of Texas Health Harris Methodist Hospital Fort Worth is one of them. We are sharing this story today, on Memorial Day, with both gratitude and a heavy heart. When we took on this milestone in 2005, we knew we wanted to do more…
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What real media relations groundwork looks like when it pays off
There is a moment in public relations when everything clicks. The story lands exactly where you wanted it, in the outlet you targeted, told the way your client deserved to have it told. Recently, our team at LMC Agency had one of those moments. As a contractor supporting MPD Ventures, we had the privilege of…
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One for the history books
A favorite project we worked on was the history book for the 75th anniversary of Texas Health Harris Methodist Hospital Fort Worth. With our stellar research and writing team led by Ashley Antle, APR and Gina Best, we published the book in 2005, at the request of then hospital president Barclay Berdan. Here’s a peek…
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If You Work in PR, Join a PRSA Chapter. Here Is Why.
I joined the Fort Worth chapter of the Public Relations Society of America in 1998, and it is one of the best professional decisions I have ever made. I have Holly Ellman, a past chapter president who is now with TCU, to thank for that. Holly recruited me to join PRSA and invited me to…
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The Ripple Effect of a Single “Yes.”
PR internships aren’t just college requirements — they are the foundation for lifelong legacies. It would have been the fall of ’98 or the spring of ’99 when I first spoke to Ashley Antle, APR’s class at Texas Christian University while working at Texas Health Resources. (It may have even been Doug Newsom Chapter PRSSA…
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Your Moment in the Spotlight: Essential Tips for Planning an Event to Remember
A groundbreaking. A ribbon cutting. A grand opening. A topping-out ceremony. A donor reception. A corporate anniversary. An employee town hall. A dedication. These are the moments organizations work years to reach, and how they are executed reflects directly on the brand, the leadership, and the relationships that made them possible. At LMC Agency, strategic…
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Sidebar: The Details That Create the Experience
From the Invitation to the Takeaway — Every Detail Tells Your Story Great event decor is not about spending more. It is about thinking more. The most memorable events are the ones where every element — from the moment a guest opens their invitation to the moment they walk out the door with something in…
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Out of My Comfort Zone (and Into a Dressing Room): What Working Retail Taught Me About Brands, People, and Showing Up
There’s a moment in working from home when you realize the most human interaction you’ve had all day was with your coffee maker. I’ve been remote for several months now, and while I genuinely love the work — the clients, the strategy, the writing — there’s something that’s been missing. My husband would walk through…